Batam as a city that is geographically very strategic because it supported his position very close to Singapore as a center for business and services in the Asia Pacific region it gives a huge advantage to attract foreign tourists.
Batam is therefore designated as one of the ten cities MICE (Meeting Incentive, Conference / Convention and Exhibition) in Indonesia. It is rated Batam has been qualified as a MICE city including the following:
All the consumer’s MICE wanted security guarantees from both the government and the organizers, in every international event there is need for strict security facilities especially in the venue and accommodation. And Batam has proven able to organize national and international events safely and smoothly. Besides being part of a support activity must also be kept its security for example at airports and nightclubs throughout the event.
Competitive price with complete facilities to be one of the criteria for consumers in determining the destination MICE activities. Despite living cost in Batam is quite higher compared by others cities in Indonesia, but when compared to neighboring countries like Singapore and Kuala Lumpur, Batam is clearly has better prices. It is supported with adequate entertainment facilities and supporting facilities outside of the main activities is an added value in attracting consumers MICE in Batam.
• Ease of Access
MICE destination region needs better facilities accessibility and transfer of land, sea
or air. Easy transportation safe, efficient and easy freeway MICE customers in reaching the region. Batam has a fully-equipped infrastructure such as international ports in Batam Center, Sekupang, Batu Ampar, Nongsa and Marina City. And the Hang Nadim International Airport.
• Maintained Facility
The facilities were well maintained at the MICE venue implementation will make consumers comfortable for a longer stay. Batam has the facilities provided at the venue with international standards such as the four-star hotel with international standard ballroom, world-class resort and entertainment areas of interest.
Batam is able to host international events, because it has the infrastructure facilities such as meeting and convention venue of international standard with a sufficient amount of capacity as well as integrated with hotels and entertainment venues. Supporting infrastructure to get to the venue administration are also available, such as the Hang Nadim International airport that can accommodate large aircraft and a direct link to the international city like Singapore with International Ferry Terminal Batam Center, Sekupang, Batu Ampar, Nongsa and Marina City.
• Places of leisure
Batam has an entertainment program that the main attraction for consumers MICE, such as tourism of shopping, culinary especially seafood, marine tourism, religion tourism, arts and culture including both traditional and international such as dragon boat races, Asean jazz festival etc..
Batam as an industrial city at the center of multinational businesses are accustomed to using a foreign language as an introduction such as English, Japanese, Chinese etc.. It is easier for consumers MICE activities in the agenda and thus becoming Batam excellence as a provider.